Dolby Laboratories is a U.S.-based company known for its advanced audio and imaging technologies. Founded in 1965, it develops and licenses innovations like Dolby Atmos (3D sound) and Dolby Vision (HDR video) used in cinemas, streaming, gaming, and consumer electronics. Dolby's mission is to enhance how people experience sound and visuals across media.
Redefining the Double D
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The iconic Dolby Double D logo struggled to adapt across a fragmented design landscape. Its inconsistent use across departments and lack of flexibility limited its impact in today’s dynamic, multi-platform environment. Dolby needed a unified design system that could scale — both internally and externally — while expressing the brand’s creative and technical leadership.
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At the center is a refined Double D mark: two halves forming a complete circle, symbolizing how Dolby’s innovative technologies come together to create a seamless, immersive experience for the audience. This system also introduces the Dolby Gallery — a flexible framework that showcases the brand’s creativity across every platform and touchpoint.
