While Sanzo offered a unique sparkling water made with real fruit and Asian-inspired flavors, the original design lacked the joyful energy needed to draw people into the brand and celebrate its cultural roots. The packaging didn’t fully reflect the vibrancy, playfulness, or flavor depth of the product — missing an opportunity to invite consumers into the world of Asian culture in a fresh, modern way.

We redefined Sanzo’s visual identity to better capture the fun, flavor, and cultural richness behind the brand. By introducing a more expressive color system, playful illustration style, and bold flavor storytelling, we brought joy and personality to the packaging — making Sanzo not just a drink, but an experience worth discovering and sharing.