Wilde Chips are impossibly delicious — not your average snack. Made from all-natural chicken breast and packed with 10g of protein per serving, they’re so good, they almost shouldn’t exist. Go ahead, try to resist the impossible.
Real Protein. Unreal Crunch.
-
The previous Wilde Protein Chips packaging lacked boldness and flavor appeal — both visually and verbally. It failed to communicate the core differentiator: that these chips are made from real chicken breast, not potatoes. As a result, shoppers overlooked the product or misunderstood what made it unique, missing its high-protein, clean-ingredient benefits.
-
We redesigned the Wilde packaging to make its bold personality and protein-packed ingredients unmistakable. With stronger flavor cues, vibrant visuals, and clear communication of its chicken-based recipe, the new design grabs attention and educates instantly. The result: a snack that looks as powerful and craveable as it is.
The Crunch You Crave, the Protein You Need.
The Crunch You Crave, the Protein You Need.
The tear texture symbolizes discovery, revealing what makes Wilde different beneath the surface. It creates a feeling of action and energy while reinforcing the brand’s rebellious spirit and "unexpectedly real" product story.
