The previous Wilde Protein Chips packaging lacked boldness and flavor appeal — both visually and verbally. It failed to communicate the core differentiator: that these chips are made from real chicken breast, not potatoes. As a result, shoppers overlooked the product or misunderstood what made it unique, missing its high-protein, clean-ingredient benefits.

We redesigned the Wilde packaging to make its bold personality and protein-packed ingredients unmistakable. With stronger flavor cues, vibrant visuals, and clear communication of its chicken-based recipe, the new design grabs attention and educates instantly. The result: a snack that looks as powerful and craveable as it is.